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Digitas content officer Donaton takes over as global chief creative Digitas is elevating its global chief content officer Scott Donaton to also take over global chief creative duties, replacing global CCO Ronald Ng, who is leaving the agency after three and a half years. Donaton, who joined Digitas in 2015 as its chief content officer, will now lead both the agency's creative and content teams. The agency is launching a new "Connected Creative" capability with both of these teams to "solve brand challenges." Donaton said in an emailed statement that the new practice "will develop, produce and share brand stories that are worthy of people's time and a brand's dollars. Those stories and experiences can take any shape." Donaton launched and heads up Digitas Studios, which develops custom content projects for clients. The agency said Ng is leaving to pursue opportunities outside Digitas. "I leave this bad-ass agency as it continues to climb to greater heights as a Publicis Media agency. As I reflect on the last 3-plus years here, our successes are nothing short of wondrous," said Ng. "Yet, I'm most proud of our unicorns who work so hard to create transformational ideas for our amazing client partners day in, day out! And I can't think of a better person than Scott who will now lead the content and creative practice." Before joining Digitas, Donaton held roles at UM and Ensemble, an Interpublic Group of Cos.
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